This interview was conducted at the Eco-Wedding & Lifestyle Show in Toronto. Glenn McKnight had the opportunity to speak with Jordan from the Lifford Wine Agency about their new carbon-positive wine.

from the plantatree website

THE STORY

plantatree™ wine was conceived in a rather untraditional way. The concept was born on a drive home from Michael Stadtlander’s culinary mecca Eigensinn Farm in a Toyota Prius. Steven Campbell, Lifford Wine Agency Owner, and Jed Goldberg, Earth Day Canada President, were returning from Stadtlander’s farm after having an in-depth discussion about Global Warming and the need to provide consumers with products that will reduce their ecological footprint.

Convinced that when given a choice, consumers will choose sustainable goods, Campbell decided he needed to do something. After many nights of contemplation in his garden, plantatree™ wine was born.

To listen to the interview use the player below or download the audio file here (right click, save as)